Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to ...
During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month, accounting ...
In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people ...
Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad IntelNielsen’s big data ...
New platforms emerge, trends skyrocket and yesterday’s winning strategy becomes today’s outdated approach. With the constant influx of new websites, apps and social media trends, keeping your brand ...
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DMA® (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA® region is a group of counties and zip codes that form an ...
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