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Social Samosa
5 小时
GenZ is leading the adoption of quick commerce: Meta study
The study notes that while grocery and personal care dominate Quick Commerce, niche categories like hair care, skincare, and ...
Social Samosa
5 小时
Case Study: How Tata AIA sold life insurance using stand-up comedians
The campaign featured comedians Kenny Sebastian, Atul Khatri, and Rahul Dua in a series of ten ads designed to present the ...
Social Samosa
7 小时
What Instagram’s recommendations reset feature means for advertisers
With users gaining agency of their feed, the much-talked-about Instagram algorithm is set for a considerable transformation.
Social Samosa
8 小时
Australia’s lower house passes bill to ban social media access for Under-16s
The bill passed with overwhelming support, garnering 102 votes in favour and 13 against. If enacted, platforms will have one ...
Social Samosa
10 小时
Bluesky introduces decentralised verification model
Bluesky CEO Jay Graber detailed a vision where multiple verification providers could operate independently within the ...
Social Samosa
10 小时
Group leaks access to OpenAI’s Sora video generator
The group created a frontend on Hugging Face that enabled users to generate 10-second videos using Sora, which remains in ...
Social Samosa
10 小时
AdLift wins paid media mandate for Pets & People Co.
The agency will plan and execute a comprehensive paid media strategy, encompassing performance marketing, social media ...
Social Samosa
22 小时
AI will transform marketing rather than replace it: Marketers on their evolving roles
If you have been paying attention to social media, you have probably already come across the backlash Coca-Cola has been ...
Social Samosa
1 天
Real estate emerges as the most violative sector with 34% of cases: ASCI report
According to the Half-Yearly Complaints report, 2115 real estate ads were reviewed, with 1027 processed for potential ...
Social Samosa
1 天
Essar Group Co-founder, Shashi Ruia, passes away
A first-generation entrepreneur, Ruia began his career in 1965 under the mentorship of his father, Nand Kishore Ruia.
Social Samosa
1 天
AICPDF warns of livelihood loss for 80 million retailers due to quick commerce practices
The Confederation of All India Traders (CAIT) has accused these platforms of misusing foreign direct investment (FDI) to fund ...
Social Samosa
1 天
Case study: How WhatsApp partnered with comedians to spotlight privacy features
WhatsApp’s #MessagePrivately campaign transformed everyday moments into lessons on digital privacy, using humour and ...
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