Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

This is the tale of how Mockingbird Raw Press - a small but mighty new brand creation - has reshaped the UK smoothie category with its premium cold-press products. Founded as a start-up, and created ...

In Japan, supporting the survival of approximately 6,000 dairy farmers and addressing calcium deficiency in around 10 million children became critical. To cultivate a new habit, encouraging parents to ...

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Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

Campaign details Brand: CadburyAdvertiser: MondelēzEntrant: VCCPCategory: Single MarketPrincipal authors: Nathan Velayudhan, VCCP; Ollie Gilmore, VCCP; Dr Grace Kite, Magic NumbersContributing authors ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

The real value of attention metrics is not in the measurement itself but in the actionable insights they provide to drive improved outcomes. Attention metrics can provide granular insights and are ...

Many global brands continue to roll out blanket campaigns for Africa, which assume that the same media and cultural touchpoints will be effective across the continent – but this not only fails to ...

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...