Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. As inflation ...

Sprite, a carbonated beverage brand, offered upset fans free Sprite whenever a yellow card was issued during the World Cup for its 'Heat Happens, Stay Cool' campaign to deepen its cultural relevance, ...

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UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Many global brands continue to roll out blanket campaigns for Africa, which assume that the same media and cultural touchpoints will be effective across the continent – but this not only fails to ...

Callum Gill, Lead Strategist at Rehab, explains how the agency is using AI to supercharge the creative and strategic process. The marketing and ad industries at large are beset by an array of ...

In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing correlation in the reach of curated commercial media channels between 16-34s and 55+ audiences – having risen ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The rise of retail media continues unabated, according to ad-spend data from omnichannel ad platform Skai, with the segment outperforming paid search and paid social advertising. However, the price of ...