Beyond promoting Walmart as a holiday destination, the ads will feature brands from categories like CPG. NBCU and Walmart are promising closed-loop measurement for sales attribution.
Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...
Comcast’s NBC Universal is teaming up with retailer Walmart to integrate shoppable ads into live sports coverage on Peacock, the companies announced this week. The partnership builds on an arrangement ...