The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also ...

A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for workers, such ...

If you have ever wondered why there are so many tiny pockets in jeans, today is the day you find out. While many people may ...

When one pictures Bob Dylan, a few images likely come to mind: corkscrew curly hair, Ray-Ban sunglasses, perhaps a polka dot ...

A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...

Tucked inside the main pocket on the front of a pair of jeans is a much smaller pocket which, if the internet is anything to ...

Levi Strauss, the founder of Levi Strauss & Co. and the creator of the iconic blue jeans, was a visionary entrepreneur whose ...

Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world — capturing the imagination and loyalty of people ...

The video pays homage to Levi's 1991 ad of the same name and features Beyoncé's song "Levii's Jeans" with Post Malone. The collaboration follows Beyoncé's recent tour announcement and the ...

Credited for inventing the first pair of blue jeans in 1873, Levi's (NYSE:LEVI) is an apparel company renowned for its iconic denim products and classic American style. Thanks to social media and ...