Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Caitlin Clark received overwhelming responses after Nike released its newest ad featuring the Indiana Fever star. However, ...

Some posters claimed that discrimination does not exist in Japan and described the ad as an attack on the country. Others have called for a boycott of Nike products. A few critics pointed out that ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

For the first time since 1998, a Nike commercial aired during the Super Bowl. Nike dropped the ad during Super Bowl 59 on Sunday between the Philadelphia Eagles and Kansas City Chiefs. It featured ...

Friday’s Super Bowl parade gave birth to two trademark filings — one for “Love, Hurts” and another for Howie Roseman’s “I ...

These days, Caitlin Clark is everywhere. As a basketball player, athlete and a woman, she’s a constant presence in sports media and pop culture. This year, she was at the centre of Nike’s Superbowl ad ...

Maeve Bidonde, Staff Writer While the Super Bowl brings a nail biting football game and parties for fans to enjoy, it also ...

Thieves have targeted freight trains running through California and Arizona in a string of audacious heists that have ...

Although Nike still ranks as the number one sportswear company in the U.S., it has faced many financial struggles over the last few quarters, risking losing its spot to emerging activewear brands that ...

Clark has gotten her own comic book, shown up in State Farm advertising and now has one of her Nike ads displayed on Court ...