The proposition is simple: the advertising industry will benefit from practicing enhanced ethics. And its professionals can be inspired to do so. Advertising is everywhere in the lives of consumers—in ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

Few would argue that advertising ethics is an important topic today. In fact, probably few would argue that ethical behavior is important to every business organization today. Yet, few have done much ...

Given the inevitability of ethical dilemmas in marketing research, well-established ethical guidelines are critical for their resolution. In this article, we identify resources for ethical decision ...

(The Hill) — The National Consumers League (NCL) on Wednesday filed a lawsuit against Starbucks, saying the corporation engages in false advertising by claiming to be committed to “ethical ...

Following the FT report, Google initiated an internal investigation under the codename “ Tangerine Owl .” This probe examined ...

In this new episode of Creativity Sucks! we’re tackling the often thorny issue of ethics in advertising: in particular how agencies decide which clients they work with, and what boundaries there are ...