Harvard Business School6 年
Strategy-Making in Novel and Complex Worlds: The Power of Analogy
Gavetti, Giovanni, Daniel A. Levinthal, and Jan W. Rivkin. "Strategy-Making in Novel and Complex Worlds: The Power of Analogy." Strategic Management Journal 26, no. 8 (August 2005): 691–712.
Harvard Business School6 年
How Strategists Really Think: Tapping the Power of Analogy
Gavetti, G., and Jan W. Rivkin. "How Strategists Really Think: Tapping the Power of Analogy." Harvard Business Review 83, no. 4 (April 2005): 54–63.