Mavs’ Kyrie Irving creating ‘multi-generational platform’ with ANTA sneaker brand
In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a ...
Kyrie Irving uses 'mall' analogy for ANTA Chief Creative Officer role
Kyrie Irving and ANTA have been the perfect partnership. Check out more breaking content through our Sneakers news!
来自MSN5 天
Cavs’ Caris LeVert signs with Kyrie Irving’s shoe brand
Kyrie Irving has signed his first NBA player to his shoe brand. Cleveland Cavaliers swingman Caris LeVert has joined Anta ...
The Sports Rush9 天
‘Kyrie Irving and I Go Way Back’: Klay Thompson Gushes Over Playing Alongside His ...
Klay Thompson raved about his teammate and fellow ANTA athlete, Kyrie Irving, reflecting on their history and their future ...
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
As for Mavericks guard Kyrie Irving, his offseason Chinese basketball trek was much more than appearances and hoop clinics as ...
Kyrie Irving has signed Caris LeVert to Anta
Irving also told Andscape that he has signed his first NBA player, Cleveland Cavaliers swingman Caris LeVert. In October, ...
Warc24 天
Anta: Olympic Games Tokyo 2020 Brand Campaign
In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...
kr-asia24 天
Chinese sportswear brands flood into Southeast Asia in search for growth
When American basketball star Kyrie Irving visited Thailand in September, a first for an active player in the NBA, fans swarmed the Bangkok flagship store of his main sponsor, Chinese sportswear brand ...