Nike has partnered with American media personality Kim Kardashian's shapewear brand SKIMS for NikeSKIMS, a new brand set to disrupt the global activewear market with bold innovation for women athletes ...

The athletic apparel sector is expected to witness considerable long-term growth, thanks to robust consumer demand and the rapid industry advancements to cater to the evolving consumer preferences.

I don't know how I ever went into an office five days a week pre-2020. Not only were the hours long and the commute grueling, ...

The sportswear industry is on the rise, fueled by surging fitness trends, growing demand for stylish activewear, and ...

I've been testing women's fitness gear for over 10 years ... However, there are a few plus-size athletic apparel brands that excel at what they do. One of the newer darlings on the block is ...

A'ja Wilson, center, stands with her parents Eva and Roscoe Wilson as they watch her number be retired during a ceremony ...

Lisa Fortier couldn’t quite put her finger on why, but she admitted that Saturday afternoon was emotional for her.

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In athletic apparel, logos are more than just decorations ... Visibility is integral in signing up sportsmen and women as brand ambassadors. The value of such investments largely depends on how ...

LOS ANGELES -- Nike is teaming up with Kim Kardashian’s shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and accessories ...

Despite this, women’s sports are on the rise. According to the NCAA, the 2024 women’s basketball championship averaged 18.7 million viewers, making it the most-watched college basketball game since ...