According to a press release issued this morning by adidas, Indiana men's and women's basketball will wear Fear of God ...

The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...

With an average of 82 games per season, every NBA player can develop a tunnel fit style. In honor of NBA All-Star Week, I ...

Credit: Mark Thompson/Formula 1 via We're living in the golden age of sports and fashion. There have been glimpses of the ...

Kim Kardashian caught Kris Jenner red-handed after her mom supported an athletic apparel brand on the same day she announced ...

Kim Kardashian called out her “momager” Kris Jenner on social media for promoting a product that competed with her own. Kim ...

The worlds of fashion and sports, though seemingly distinct, have always shared a strong connection. Over the years, athletes ...

Nike and SKIMS are set to disrupt the global fitness and activewear industry by launching NikeSKIMS, a brand dedicated to ...

Sarah Shulze's suicide shook the UW-Madison athletic community and led UW Athletics to pour money into mental health ...

South Carolina football made a jump in revenue, but the athletics deficit increased from fiscal year 2023 to fiscal year 2024 ...

Explore the groundbreaking collaboration between Nike and SKIMS, set to redefine women's activewear in spring 2024.

Nike ( NKE 6.23%) has entered into a new business collaboration, and investors were glad to hear about it on Tuesday. They ...