An icon in the shape of a lightning bolt. Impact Link Things have gone from bad to worse at Burberry, the beleaguered British luxury brand. On Thursday, the company's CEO said he is "acting with ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Explore research, strategies, and success stories to see how TikTok drives business impact through trends and ...

is Burberry’s fourth CEO in a decade, and the brand has also had three creative directors in the last seven years, each bringing new styles and logos that confused the brand identity.

No, this isn’t a scene from a fictional movie, but reality. In the past years, luxe brand Burberry faced strong backlash, after it burned unsold products. Burberry's annual report released in ...

During a media briefing today, Jaguar unveiled what it calls an "exuberant, modernist, and compelling" new look. And perhaps ...

"Burberry shifted from its iconic heritage and unique Britishness to the luxury brand template helvitica-like logo included and has suffered for it." Given the "mistakes" Burberry has made in the ...

Ailing luxury brand Burberry has vowed to return to its roots under new chief executive Joshua Schulman in a bid to reclaim its fashionable status among consumers. The arrival in July of Mr ...

Designer decor can certainly bring some luxury to a space, but often, the hefty price tag isn't worth it. Consider these high ...

is Burberry's fourth CEO in a decade, and the brand has also had three creative directors in the last seven years, each bringing new styles and logos. PRICING STRATEGY SHIFT Schulman told ...

as its chief executive earlier this year in a bid to revive its brand. Burberry has been among the hardest hit by a downturn in luxury spending in recent months.