Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry is hoping “scarf bars” in its stores ... Schulman’s return to core strengths and acknowledgement that price rises had gone too far. “There is a pent-up demand for the Burberry ...

LONDON (Reuters) - Burberry is hoping "scarf bars" in its stores ... Schulman's return to core strengths and acknowledgement that price rises had gone too far. "There is a pent-up demand for ...

FESTIVE MOOD: Burberry on Wednesday released its holiday campaign “Wrapped In Burberry” featuring friends of the house old and new, a day before the brand’s chief executive officer Joshua ...

(Reuters/Mina Kim/File Photo) Burberry to emphasize trench coats and scarves Quilted coats, puffer jackets also a focus New CEO says ... as investors welcomed new CEO Joshua Schulman’s return to core ...

By Helen Reid LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the ...

Bloomberg / Contributor / Getty Images Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear ... to go upmarket and increase prices. Recently appointed Chief ...

LONDON — Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets ... as investors welcomed new Chief Executive Officer Joshua Schulman’s return to core strengths and ...