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库迪要冲5万店,咖啡竞赛的next level?
咖啡赛道还能怎么竞争?近期,库迪咖啡进军便利店引发了广泛关注。也折射出现在整个咖啡行业的现状。一面快速扩张,一面调整业态。国内咖啡市场竞争在进一步加剧。我们观察到,不仅价格战仍然是当下头部咖啡品牌的竞争手段,而且就目前的形势来看,从业态创新、产品创新、强化供应链都是新的考验。头部品牌仍在博弈中。库迪 ...
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