Sanrio has become a worldwide phenomenon among fans with some of the cutest characters in fiction. Here are the ten best ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Speaking of births, Hello Kitty was born in 1974 at Sanrio, the Japanese entertainment company known for embracing the kawaii ...

Her creation has helped the entertainment company Sanrio generate more than $80 ... had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ever Hello ...