PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While plunging necklines can be intimidating, there are countless ways to rock the trend without feeling too exposed. Sleek, ...

Summertime is hot on our heels and although it might be a good time to whip out the mini skirts and shorts, some of us prefer ...

The "demure and cutesy" aesthetic, named word of the year by Dictionary.com, is set to define holiday decor this season ...

Our fashion director bought a new dress to wear to this week’s GH Live and was bombarded with compliments and approached by ...

The Oaks Day dress code is feminine and elegant ... co-hosts Jason 'Jase' Hawkins' and Clint Stanaway and posed for a demure portrait with her colleagues in the afternoon sun.

InStyle / Kristin Kempa Whether finding the most swankified place in town (Wicked album is on repeat until Christmas) or ...

"His mom insists that I get a modest wedding dress … This is not what I wanted," the bride wrote on Reddit Erin Clack is a Staff Editor for PEOPLE. She has been writing about fashion, parenting ...

Bhumi Pednkear’s Barbie-like ensemble was playful and chic, all the while exuding the signature, classy feminine energy of a ...

Historian Andrew Barrow listed out 23 of the 32-year-old Charles’s former paramours for Vogue, including Princess Marie ...

Bollywood celebrities aced their election day looks in Mumbai wearing all whites Voting in Maharashtra for the Assembly elections 2024 took place today and how could the celebrities not step out ...

Statement belts are on the comeback, but don’t expect Elizabeth Olsen to just wrap the accessory around her waist and call it ...