A former Hanesbrands executive is taking over a 53-year-old direct-mail marketing firm that's expanded its reach.

As a technology leader in a law firm, Cullen approaches AI with an additional layer of caution — particularly when it comes ...

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

University of the Cumberlands continues to expand its offerings by launching a Master of Science in Strategic Marketing ...

From “finstas” to “moots”, “bussin” and “drip”, researchers have revealed the colloquialisms, slang, and abbreviations which ...

Get your daily dose of search know-how. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs ...

A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science ...

A new study finds printed coupons sent by mail are more likely to be used than digital coupons sent via email.

While GDPR emphasizes transparency, nearly half of firms use persuasive or blended cues to boost opt-ins, creating trust and reputational challenges.

Longtime marketing and branding professional Scot Crocker died suddenly this week. In addition to running a number of ...

As digital innovations continue to evolve, discussions on how various aspects of online platforms (e.g., content, policy, ...