In 1977, Benetton invited Briatore to help manage the brand's franchises in America. Its footprint grew from five stores to 800 in just over 20 years, per Rush Magazine, earning Briatore a fortune.

Not that we'd have any reason to, but if we had to make a list of the world's biggest playboys, Flavio Briatore would certainly ... a senior director for the Benetton clothing label, has his ...

Former Benetton team manager Joan Villadelprat has said Flavio Briatore’s success in signing Franco Colapinto as Alpine reserve driver is a sign of him wanting young talent “at any price”.

Flavio Briatore has delivered a clear signal of Alpine’s aspirations for the next three Formula 1 seasons, including an ...

Flavio Briatore may have ‘leaked’ Alpine’s 2025 livery ahead of the F1 75 car launch event in February after fans noticed an Instagram story posted to his account showed blurry photographs ...

Since the appointment of former team principal Flavio Briatore as an executive adviser ... team when the Enstone outfit were competing as Benetton in 2000.

Alpine chief Flavio Briatore has refused to rule out dropping Jack Doohan mid-season after reports emerged that Franco Colapinto is waiting in the wings to replace the young Australian if he ...