“not to make it look cakey, but to ensure longevity and minimal touch-ups. It’s all about finding that balance between glam and comfort.” If you’ve grown up with YouTube ...

From Sofia Richie Grainge to Hailey Bieber, celebrities are forgoing full glam make-up, instead opting for slicked buns and barely-there make-up as a part of their ‘off duty’ look. Two words ...

The make-up brand reveals how it created a charitable initiative that disrupted the industry and remains a CSR success story ...

The Diva Forever star shared a close-up snap of her flawless glam make-up. The star gave the camera a sultry look as a make-up artist re-applied her pink lipstick. The TV personality rocked bangs ...

Soft glam 2.0 Soft glam make-up was one of the definitive trends of 2024, but the look has evolved since then, shifting from the understated ‘clean girl’ aesthetic into a more bronzed ...

Now, Mary Phillips, Hailey Bieber’s make-up artist, has revealed the technique she uses when she’s creating a soft glam look. Known as ‘underpainting’, it’s a trick that essentially ...