I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

Search Engine Land » SEO » Google Ads tests ‘Advanced Plans’ feature for budget optimization Chat with SearchBot Please note that your conversations will be recorded. A new “Advanced Plans ...

That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding can feel like an enticing but sometimes overwhelming tool. Between algorithm updates ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

You'll learn the basic building blocks of advertising and marketing that can help any business, even if you're starting or operating on a shoestring. The gods of ...

If you are a beginner and want help developing an investment strategy, SoFi investing is an ideal place to start. SoFi has a rating of 4.8/5 on the Apple Store and 3.9/5 on Google Play.

Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification shows an employee ...