“Using 2D barcodes with atma.io and GS1 US allowed us to really communicate with our customers. It helped us engage with them ...

Specifically, GS1 US welcomes speakers who can provide ... attendees understand specific business process requirements and company-specific initiatives to strengthen collaboration with their ...

In a statement on Friday, Coca-Cola further explained that the company used internationally acquired GS1 barcodes and those acquired in South Africa for their products produced in South Africa.

Barcodes are used to identify products in stores and provide information to a computer system and verify product authenticity.