From its trail running roots, Hoka has evolved since its inception in 2009 into one of the best fitness footwear brands today. Courtesy of its lightweight, ultra-cushy shoes, the brand has grown a cult following, earning kudos among runners and hikers for its superior performance and iconic colourways.

An official Hoka Black Friday sale isn't live yet, but you can already save 20% on some of its most popular styles. Here are the best deals to shop right now.

Hoka has so rapidly climbsed the ranks of footwear-dom because its shoes are so darn versatile. Runners love the Bondi because it's easy on the landing and nurses love it because the shoe looks good in scrubs;