The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...

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From a viral video on TikTok to Dictionary.com’s Word of the Year, “demure” has been on everyone’s minds this year, thanks to ...

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a ...

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Chicago-based TikToker Jools Lebron (known on the platform as @joolieannie) went viral after she made a video using the ...

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Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

At the peak of the trend, demure had 200 times more searches on Dictionary.com than it did on dates preceding August.