Humorous ads shown to groups are often more effective than those shown to an individual, according to behavioural scientist and Marketing Week columnist Richard Shotton. “If we see other people ...

The Martin Agency hosted Super Bowl ad directors and marketing experts to discuss why marketers should use humor year-round.

The mega-company emphasized that the “humorous” commercial will mark a stark return to Bud Light’s iconic Super Bowl ads, which gained notoriety for their levity and occasional brashness.

Apple highlighted these capabilities today in two humorous Mac ads. In the first ad, a furious employee types out an angry, unprofessional email to a coworker who is apparently stealing their pudding.

Samsung is continuing its Galaxy Note 4 marketing push with new humorous ads that also happen to show some of the highlights of the phone, with a particular focus on one of the features that ...