The move is part of new CEO Brian Niccol’s strategy to reposition Starbucks as a premium brand while also reducing the strain on employees, who get flooded with work when promotions are high.

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for coffees and teas.

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for coffees and teas. Skip to main content ...

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NEW YORK — Consumers are turning away from pricier Starbucks coffee ... Regular Coke’s volumes were flat, while Diet Coke grew. Zero-sugar sodas have been the biggest growth areas for ...