From Bon Bon candy boxes to Jellycat plush toys and more, Shop TODAY’s editorial director Adrianna Brach joins Studio 1A to share top-selling picks from TODAY's 2024 Gifts We Love awards.

But in the case of these figures in particular, you can tell that they’re holding plush versions of themselves ... that Takara Tomy released Sanrio toys exclusive to gacha machines.

We’ve turned to the experts to find the hottest toys to put under the tree this year. We’re talking playsets, science kits, and plush toys suited to various age groups, points, and brands ...

According to a report this week from the US trade group, a $50 tricycle would increase to as much as $78; a $25 board game could cost $39 and a $17 plush toy could spike to $27 under the tax plan.

This holiday season, Spin Master is marketing a series of Ms. Rachel toys, including a plush version of Rachel herself, which has been programmed to sing and coo phrases just like she does on YouTube.

For decades, China has been the world's largest toy manufacturer and exporter. Toy makers in China typically work as OEMs (Original Equipment Manufacturers), whose products are then branded and ...

Three more toys are being recognized for their innovation and longevity. The Strong National Museum of Play announced on Tuesday that My Little Pony, Phase 10 and Transformers were inducted into ...

To help you out, we created the ultimate list of our very favorite sex toys for all. Below, shop top-rated, expert-recommended, and staffer-tested options from brands like Lelo, Dame, We-Vibe ...

Founded in 1948 by Charles Lazarus, The Toys "R" Us name made its debut in 1957. Operates over 1,500 stores in 35 countries and jurisdictions around the world under the Toys "R" Us, Babies "R" Us ...