Over the past two months, Jordan Brand has had ... materials on a shoe can make or break a launch. Was there anything considered off-limits when reimagining sneaker history?

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Philadelphia Eagles quarterback Jalen Hurts is living up to the Jordan Brand mantra that “You Can’t Ban Greatness.” Ahead of Super Bowl 59, Hurts warmed up in a player-exclusive black and red pair of ...

making sneaker history yet again. In an Instagram post showcasing the new shoe, Rice shared background on what it means to her. "In 2022, I signed with the Jordan Brand," she shared, "Two and a ...