Sneakerheads, brace yourselves! March is about to bring a tornado of fresh kicks to your collection, and trust me, your wallet is in for a wild ride. We’re talking Air Jordans, folks – not just any ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Victor Wembanyama entered the NBA with immense expectations, drawing comparisons to the hype surrounding LeBron James as a ...

no matter how infatuated he was with their brand. And Jordan having played most of his life in Converse gear — he’d been wearing their shoes on national TV for the last three years — it was ...

The Wolf joins Good Day to discuss the controversial Jordan shoe ad, the new Whataburger Museum of Art, and country star Jordan Davis' big news.

The Air Jordan 12 “Flu Game” is coming back, bringing a legendary piece of basketball history back to sneakerheads. First released in 1997, this classic silhouette was on Michael Jordan’s ...

For all the knocks he has received for lacking whatever it is, Tatum owns the richest contract in NBA history after signing a ...

Nike's declining market share, strategic missteps, and competition lead to challenges despite its iconic brand status. Learn ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...