Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

we set out to film possibly the most kawaii character of them all: shima enaga – or in English, the long-tailed tit. In Japan, ‘cute’ is a big deal. You might be familiar with long-tailed ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were ...

From children to young adults, these characters, with their endearing charm and naive demeanor, hold a special place in the ...