AI marketing is outpacing regulation. Brands must lead on consent, transparency, and ethics—or risk consumer backlash, legal ...

When a struggling attorney in New Jersey faced unemployment, he reached out to a close friend who was just beginning h ...

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more ...

UK legal services group Lawfront has appointed Dan Lowndes as its first chief marketing officer to drive national marketing ...

With A$AP Rocky’s Ray-Ban moments, courtroom style has become a cultural phenomenon, blending law, fashion, and branding into ...

However, most of your firm’s website and marketing will be anonymous content written by someone who understands how to represent the firm in carefully chosen words. In legal marketing, copywriting can ...

In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their ...

By optimising for generative AI, you can ensure your firm’s expertise is reflected in AI-generated responses to legal queries, to enhance visibility, brand awareness, traffic and enquiries. 5. Amplify ...

The fallout of the Allahbadia controversy is not limited to brand deals, with comedians facing show cancelations. Apoorva ...

We know the slick interfaces and clever advertisements of most online operators. Now it's time to find out how an online ...