A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for ...

Levi Strauss, the founder of Levi Strauss & Co. and the creator of the iconic blue jeans, was a visionary entrepreneur whose ...

The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also ...

Levi Strauss transformed workwear into a global fashion phenomenon with his patented blue jeans design in 1873. Learn about ...