Why do we get stuck humming jingles when doing the dishes? What about catchphrases people connect with across the world? This is the domain of brand slogans – those little sentences or phrases that ...

Or maybe those famous logos let you know at a glance which brand you’re dealing with ... the company uses it alone without any other branding elements. With the “Just Do It” slogan, the swoosh has ...

The existing logo also has a number of technical limitations, such as its lack of distinctive colour use; its fragile nature which makes it unable to reduce in a legible way; and its lack of scope to ...