As someone who prioritises glow above all else, I put Hourglass' lineup of complexion-enhancing products to the ...

A Milwaukee woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and alternative looks.

The Academy Awards is an alluring, anticipated event — but you can achieve Red Carpet glam from your at-home makeup vanity.

Choose your Danessa Myricks’ glowing “lowlighter” shade, Belif’s illuminating serum drops, and an Allure Best of ...

Plus: The FDA clears Google’s Loss of Pulse feature on the Pixel Watch 3, Oura launches a pregnancy study, and Photoshop gets ...

The Vibe: Radiant, skin-loving makeup that enhances your natural glow while feeling weightless. The products deliver ...

Pigmentation and Coverage: Sheer pigments provide the lightest natural flush for a naturally rosy-cheeked look. Meanwhile, ...

Spread the loveIntroduction As we progress further into 2025, the beauty industry continues to push boundaries with innovative formulations and application methods. One such groundbreaking product is ...

Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...

As we finally put the darkest days of winter behind us and get ready to embrace the early signs of spring, there’s never been ...

Check out a TikTok of the Cinnadust in action. Promising review: "Ten out of ten, would order again. Try it on yogurt, ice ...

This is also the case for the Flush Balm Cheek Colour ($48), which is a creamy and easily ... and squalane. Meanwhile, the packaging also has added benefits, with every first Merit order coming in a ...