Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix will help to inform the decisions that a business makes about its target market and the ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Decision science has helped organizations make more informed choices by focusing on data and evidence. But there’s an ...

Below are techniques and tips to incorporate into your marketing strategies that will help mitigate decision paralysis.

The B2B product or service you’re selling isn’t just a ‘solution.’ Louise Watson of Propeller Group explains why the best ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

If you need convincing, here are seven ways management accounting can help with marketing decisions. One role of the management accounting department is to analyze data to help businesses make better ...

Not every product can have the lowest price. Therefore, it is important for businesses to use the marketing mix to highlight other ways that they have added value to their products and make their ...

This marketing decision from the FDA covers 2 nicotine strengths, 3 mg and 6 mg, and 10 flavors of the small tobacco-free synthetic pouches. Late last week, the FDA handed down marketing ...

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...

Marketing to Women Isn’t Just About the Color ... older women are set to inherit a new future of financial decision-making. According to the Spectrem Group, 70% of women shift their business ...