B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Decision science has helped organizations make more informed choices by focusing on data and evidence. But there’s an ...

AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. The post How AI makes marketing data more accessible ...

If you need convincing, here are seven ways management accounting can help with marketing decisions. One role of the management accounting department is to analyze data to help businesses make better ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...

The goal, said James Uthmeier on Friday’s “Ingraham Angle,” is to ensure Target and like-minded retailers “get back to the business of doing business” after consumers voted with their wallets against ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important ...

For a generation plagued by short attention spans and hyper-awareness, Vogue Business and Snapchat investigate what ...