Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to ...

Emphasizes decisions made in developing both strategic and tactical marketing plans. Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate ...

Decision science has helped organizations make more informed choices by focusing on data and evidence. But there’s an ...

If you need convincing, here are seven ways management accounting can help with marketing decisions. One role of the management accounting department is to analyze data to help businesses make better ...

Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix will help to inform the decisions that a business makes about its target market and the ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Below are techniques and tips to incorporate into your marketing strategies that will help mitigate decision paralysis.

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Marketing to Women Isn’t Just About the Color ... older women are set to inherit a new future of financial decision-making. According to the Spectrem Group, 70% of women shift their business ...

Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to ...