Preliminary data from Pacvue shows overall ad spending jumping nearly 30% and cost-per-click (CPC) increasing 9.9% compared ...

Ajay Sharma, Head-Ad Sales, Large Customer Business Amazon Ads India, said that discussions with marketers are shifting from ...

At e4m Screen Age Conference, marketing leaders delved into the evolving role of video marketing, exploring how short-form ...

B2B influencers are hitting the big time, says Caroline Coventry at Nelson Bostock (part of Accenture Song’s Unlimited Group) ...

Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping ...

To connect with young audiences, the company relies on consumer insights, including social listening, and adapts its ...

And according his testimony, ChatGPT worked better than human callers. Specifically, the numbers that this individual put out ...

Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...

The AdNews end of year Perspectives, looking back at 2024 and forward to next year. James Wright is Group CEO at HAVAS ...

There are some solid deals on great products that won't break the bank.By Samantha B. Gordon, Anna KocharianLooking to shop ...