Marketing: Think about it. Companies slap a green leaf on their packaging and add an earthy colour to their logo, and ...

Following the CBS reboot's premiere, chief marketing officer Mike Benson discussed the twist behind 'Matlock'.

When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a ...

Soup and the Sixers are joining forces. The Campbell Soup Co. and Harris Blitzer Sports & Entertainment (HBSE), which owns ...

Draft branding for Warren County is expected to be presented to the Warren Worx stakeholders at the November meeting. The October Warren Worx stakeholders meeting was held Wednesday night at the ...

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

What’s the secret to building a brand that sticks? It’s not just clever marketing or a flashy logo. It’s about making your brand memorable, and that’s exactly what custom mascots do. From animated ...

Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long ...

Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.

Nike’s brand identity extends far beyond its iconic swoosh, but how does a company like Nike achieve and maintain such a ...

Some changes are coming to Green Bay’s Public Market. Organizers unveiled a new logo, Wednesday on Instagram as part of a new ...

"The average company changes its logo every 7 years. Why? To control your mind," exclaims font designer Saskia Ketz, who goes ...