Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Playing in his third All-Star game this year is OKC Thunder’s superstar Shai Gilgeous-Alexander. While he represents the ...

Converse began as a weather-proof rubber shoe company that released its first ... The Phoenix Suns of the early to mid 90s were one of the NBA’s best teams, featuring players like Charles ...

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Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Having served the best tunnel fits in the game since entering the league in 2018, NBA All-Star Shai Gilgeous-Alexander was ...

NBA All-Star Weekend is underway, and Golden State Warriors guard Stephen Curry is dominating in the Bay Area as always. Curry has several exciting sneaker drops taking place this weekend.

However, doing something like this wasn't possible in the NBA a few years ago. Before 2018, players had to stick with team colors and were restricted to either 51% white or black in the shoes.