It's one of the most catchy and recognizable slogans in the world, but Nike's three-word tag has a sobering truth behind it that not many people know. The words 'Just Do It' were coined in 1988 by ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

Slogans are particularly effective when you're trying to communicate a major shift in strategy. Nike is trading in its infamously audacious "Just do it" catchphrase for the softer "I can" at the ...

Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...

The subtle reference is the latest episode in the ongoing feud. The post Nike appeared to troll Jaylen Brown with ‘childish’ ...

Getty Images Last year Mr Kaepernick, a former NFL star, became the face of Nike's advertisement marking the 30th anniversary of the company's "Just Do It" slogan. The former American football ...