"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike unveiled a Caitlin Clark billboard in Chicago this week that it is located just 3.5 miles away from Angel Reese's home ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

Nike's highly anticipated return to the Super Bowl commercial lineup has ignited a heated discussion. The ad, titled "So Win, ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage ...

The Caitlin Clark marketing machine has expanded into enemy territory. Nike unveiled its latest Clark billboard in Chicago this week at 157 W. Chicago Ave. The billboard is 3½ miles away from Wintrust ...

The Caitlin Clark marketing phenomenon has officially made its mark in Chicago, stirring up the already intense rivalry between Clark and Angel Reese. Nike unveiled a new billboard ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...