WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, discussing the story of the Nike brand and the role of brand ...

On Tuesday, the Advertising Standards Authority (ASA) banned the Nike advert and another from Sky which the regulator said was similar ... firms used this kind of "online choice architecture" after ...

Although the latter spent an estimated $100m on the World Cup, many fans thought Nike was in fact the official sponsor The World ... His immediate response is to lift the marketing spend from 13 to 14 ...

Specifically designed with women in mind, the Nike Women's Marathon motivates women to bring their body, mind, spirit, and camaraderie to run their best race. Let's take a look at the core ...

Run for Your Lifestyle The integrated functionality of the package is inseparable from its marketing story. Start with the basic equipment: You will need to buy the new line of digital-ready Nike ...

The Advertising Standards Authority (ASA) is cracking down on online ads like these, saying their structure misleads customers. Both companies defend the adverts. Nike's ad featured an exploding ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

Nike was an early target for the very reason it's been so successful. Its business model was based on outsourcing its manufacturing, using the money it saved on aggressive marketing campaigns.

Nike on Wednesday named new heads of its sports marketing and legal arms ... Nike bet heavily on lifestyle sneakers, a strategy that worked at first, but has since fizzled and created ...