WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, discussing the story of the Nike brand and the role of brand ...

A re-evaluation of communication developed a 'pull' strategy which sought to address women on their own terms. Often when one wants to start a relationship with a person it is more fruitful to listen ...

Specifically designed with women in mind, the Nike Women's Marathon motivates women to bring their body, mind, spirit, and camaraderie to run their best race. Let's take a look at the core ...

Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, according to a ...

Although the latter spent an estimated $100m on the World Cup, many fans thought Nike was in fact the official sponsor The World ... His immediate response is to lift the marketing spend from 13 to 14 ...

Nike is always known for aggressive marketing and advertizing campaigns. This brand spends a lot of money on celebrity endorsement, high-profile collaborations, and novelty advertising strategies.

Run for Your Lifestyle The integrated functionality of the package is inseparable from its marketing story. Start with the basic equipment: You will need to buy the new line of digital-ready Nike ...

The Advertising Standards Authority (ASA) is cracking down on online ads like these, saying their structure misleads customers. Both companies defend the adverts. Nike's ad featured an exploding ...