Few sneakers have the reputation the Nike Air Max Plus ‘Hyper Blue’ does. First introduced in '98, the ‘Hyper Blue’ had an ...

The iconic Nike Air Max CB 34 “Godzilla” is stomping its way back onto the scene in Winter 2025, nine years after its last ...

And the Air Max Fire isn't Nike's first foray into the lower-cost sneaker scene. Earlier this year, it unveiled the V5 RNR, ...

Appropriately named “Snakeskin,” this upcoming iteration, recently teased by @bellaloke on Instagram, showcases the exotic ...

At the NBA Paris Games in January, a mysterious swoosh-adorned pink sneaker was positioned on the feet of the most important ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Nike has sold the Air Max 90 in countless camo variations over its 35-year history. But an upcoming Camo Pack might be its boldest riff yet. In celebration of its 35th anniversary, Nike appears to ...

Today, the Swoosh has revealed the kicks in question to be the latest iteration of the athletic giant’s iconic Air Max line: the Nike Air Max Dn8. A direct sequel to last year’s Air Max Dn ...

Nike is getting ready to treat sneaker fans to the soon-to-be-released Air Max 90 "Neapolitan," a colorway inspired by the classic tri-flavored ice cream of the same name. Scheduled for Spring ...

Now, the entrepreneur has revealed a “long-term partnership” with Skims and Nike – but it’s not merely another collaboration.