He’s already making millions. He’s worked out with LeBron James. But the projected No. 1 pick in the 2026 NBA draft has his family — and his Brockton roots — to keep him grounded.

With elite skills, massive NIL deals, and an army of TikTok stans, UConn’s Paige Bueckers embodies the excitement — and the ...

Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

As Rose heads to Indy this weekend to host the PVF All-Star Game, he talked about life, basketball, coaching, NIL, the ...

SAN FRANCISCO – The image of Kevin Durant’s first look at the future home of the Warriors before Chase Center ever opened ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is the story ...

The Lobos will wear one-off uniforms for Sunday's home game against Utah State that are throwbacks to the 1977-78 season, during which UNM led the country in scoring under head ...

There was never any doubt that the world's best women's basketball player would eventually ... And that was all before leveling up with her Nike signature shoe, which is designed to support ...

February is here and as Super Bowl Sunday rapidly approaches, footwear brands are back with another exciting lineup of drops, featuring entries from the likes of Nike, New Balance, Jordan Brand ...

LeBron has also been at the forefront of Nike Basketball for the last decade, amassing the most expansive signature sneaker collection on second to his Airness himself, Michael Jordan. LeBron's ...

Nike Basketball is all set to unveil its first exclusive "Black Label" collection, and rumor has it the launch will happen during All-Star Weekend on February 14, 2025. The high-end collection ...