Elliott Hill has only been the chief executive officer of Nike since October. But the new leader has already made several ...

The executive shuffle is the latest under new CEO Elliott Hill, a popular insider, who last month announced new heads of Nike ...

Nike, Ralph Lauren, Levi’s, Zara, and Victoria’s Secret are the most commonly resold brands, according to new research from ...

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise.

Under Armour Inc. Cl C-0.06% $4B Under Armour Inc. Cl A-0.26% $4B ...

Shedeur Sanders continues to captivate sneaker enthusiasts and football fans alike with his pregame cleat choices. Throughout ...

Shaz Memon discusses why marketing initiatives without immediate ROI can still bring significant long-term value.

We’ve all been there: scribbling in a notebook to kill time during a dull class. For most of us, it might not lead to much ...

marketing and content partnership that solidifies NIKE, Inc. as the leader in global basketball and as the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League.

By embracing a more nuanced approach to marketing attribution, brands can ensure they drive immediate sales and cultivate ...

Dubai, UAE: Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its ...

Nike celebrates Rafael Nadal's career, everyone's favourite Spaniard. B&T doesn't include señor paella in that comment.