Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

Nike unveiled a Caitlin Clark billboard in Chicago this week that it is located just 3.5 miles away from Angel Reese's home ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again ...

Some posters claimed that discrimination does not exist in Japan and described the ad as an attack on the country. Others have called for a boycott of Nike products. A few critics pointed out that ...

The reigning 100m world champion joined sports icons Caitlin Clark and Aryna Sabalenka in a campaign celebrating female ...

An icon in the shape of a lightning bolt. Impact Link Nike has emerged as a big winner in the Super Bowl advertising game. The brand's surprise Super Bowl return drove the most social media ...

Nike NKE-0.23%decrease; red down pointing triangle is making a high-stakes bet on a Super Bowl commercial to breathe new life into its struggling brand. After losing market share to Hoka and ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Created with Portland’s Wieden+Kennedy, the 60-second ad featured Oregon-tied athletes Sabrina Ionescu, Jordan Chiles and Sophia Wilson. Nike aired its first Super Bowl ad in nearly three ...