It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

As recognisable brands go, Nike is surely up there. Not only does it have the 'swoosh' logo, but the 'Just Do It' slogan is iconic. But many may not know that the inspiration for those three ...

Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to ...

The verdicts on yesterday's Super Bowl ads will be rolling in - we hope to have an AI one among others - but the early standout has been Nike's from Wieden+Kennedy (its first SB spot for 27 years), ...

3. McDonalds- ‘I’m Lovin' It’ The UK is 'lovin'' the McDonalds slogan enough to give it a bronze medal, but not quite enough for the top two. 2. Nike - ‘Just Do It’ Nike's adverts are ...

They are often a play on words. Some famous slogans are "Just Do It" (Nike), or "Live in Your World, Play in Ours" (Sony PlayStation). Logo A unique and recognisable symbol which represents the ...

Slogans are particularly effective when you're trying to communicate a major shift in strategy. Nike is trading in its infamously audacious "Just do it" catchphrase for the softer "I can" at the ...