The ‘Swoosh’ logo together with the trademark “Just Do It” tagline make up the core of the Nike brand, which is loved by top athletes, major sports teams and everyday shoppers alike.
I’m just calling on them to do the right thing here, and I’m also calling on consumers to vote with their dollars. So if Nike’s not going to do right by your daughter, choose another brand.” ...
"I think we can expect something from the big brands - big names like Virgin, and BA," she tells Money - as both have just set their sales ... but studies do not support this," Arj explains.